A hillside of orange California poppies under a deep blue sky
Ballast

Research, development and media distribution

Research. Reach. Scale.

We find what sells, put the money behind it, and keep the customers it brings.

$1.2M+monthly sales, health DTC
6.5×blended ROAS at peak
Los Angeles
Work

Ads we've run.

Paid media, creative and distribution for SKO Compounds, NEAR, SailGP, Dtravel, Netflix, Disney, Peacock, Universal, STARZPLAY, Starbucks, Toyota, LG and BMW.

6.5×Blended ROAS at peak spend
$1.2M+Monthly sales for a health DTC brand
30+UGC creators onboarded, paid on sales
$10KA day in sales from TikTok LIVE selling
Netflix · Squid Game
SKO Compounds
Disney · Avengers: Endgame
STARZPLAY · Raising Kanan
Toyota · 4Runner
SKO · creator
Universal · Hobbs & Shaw
Starbucks · Holidays 2021
Peacock · The Office
LG · G7 ThinQ launch
ePeps
SKO Compounds
SKO · creator
SKO Compounds
SKO Compounds
SKO Compounds
SKO · creator
SKO Compounds
SKO · creator
SKO Compounds
SKO Compounds
SKO · creator
SKO Compounds
SKO Compounds
SKO Compounds
SKO Compounds
SKO Compounds
SKO Compounds
STARZPLAY · BMF
STARZPLAY · Heels
STARZPLAY · Raising Kanan
Starbucks · Holidays 2021
Toyota · Camry · Corolla
Toyota · Tacoma
Toyota · Tundra · Tacoma
NEAR × SailGP · NEAR Miss
NEAR × SailGP · NEAR Miss
NEAR × SailGP · Spain SailGP
NEAR × SailGP · NEAR Miss
NEAR × SailGP · DAO team
NEAR × SailGP · NEAR Miss
Dtravel · SAGA
Dtravel · Bali, paid in crypto
Dtravel · Direct Stays
Netflix · The Witcher
Netflix · Extraction
Netflix · Don't Look Up
Netflix · Money Heist
Netflix · Never Have I Ever
Netflix · Stranger Things 3
Netflix · Bridgerton
Netflix · Tiger King
Netflix · You
Netflix · Lupin
Netflix · Outer Banks
Netflix · Ozark
Netflix · Enola Holmes
Netflix · Red Notice
Disney · Frozen II
Disney · The Lion King
Disney · Toy Story 4
Disney · Star Wars: The Rise of Skywalker
Disney · Encanto
Disney · Black Widow
Disney · Shang-Chi and the Legend of the Ten Rings
Disney · The Mandalorian
Disney · Soul
Disney · Loki
Disney · WandaVision
Disney · Hawkeye
Disney · The Falcon and the Winter Soldier
NBC · Transplant
Peacock · One of Us Is Lying
Peacock · Dr. Death
NBC · Brooklyn Nine-Nine final season
Peacock · Brave New World
Peacock · Saved by the Bell
Peacock · Psych 2: Lassie Come Home
Peacock · Dan Brown's The Lost Symbol
NBC · The Voice Season 21
NBC · The Good Place final season
NBC · SNL Season 46
Peacock · Girls5eva
Peacock · Rutherford Falls
Universal · F9
Universal · The Croods: A New Age
Universal · Sing 2
Universal · Trolls World Tour
Universal · Old
Universal · The Boss Baby: Family Business
Universal · Candyman
Universal · 1917
Universal · The Secret Life of Pets 2
Universal · Good Boys
Universal · Dear Evan Hansen
Universal · Nobody
Universal · Cats
Universal · Halloween Kills
Universal · The Invisible Man
Universal · Us
LG · V30S ThinQ
LG · G7 ThinQ
LG · V30S ThinQ launch
LG · Q7
LG · G7 ThinQ
LG · G7 ThinQ teaser
LG · V40 ThinQ
BMW IG · M850i
BMW IG · X4
BMW IG · 8 Series Concept
BMW IG · 3 Series
BMW IG · X3
BMW IG · 8 Series Convertible
BMW IG · M5
BMW IG · X7
BMW IG · X2
BMW IG · i8 Roadster
Hint · #whyhint
Hint · #whyhint
Hint · #whyhint

Studio and brand spots are the brands’ own creative; we worked on the media, distribution or social around them. Tap to play.

Clients

From startups to the S&P 500.

NetflixDisneyToyotaUniversal PicturesStarbucksNBCPeacockBMWMarvel StudiosSony
STARZPLAYLGAdidasiHeartMediaTwitterHintNEARSCI-ArcSKO Compounds
Services

Media, aligned to the business.

Every channel gets a job, a budget and the number it’s judged on. Then we run it.

Media strategy and planning

Annual, quarterly and in-flight plans tied to sales and brand goals: what each channel is for, what it gets, and when.

Budgets moved by evidence, not by habit.

Paid media execution

Buying, launching and optimizing across Meta, TikTok, Google, YouTube, programmatic and CTV.

Paced weekly, tested weekly, reported against revenue.

Live shopping

Set up and run TikTok LIVE selling that brings in $10K a day.

The shop, the hosts, the offers and the schedule.

UGC and creator campaigns

Coordinate and run full-scale UGC campaigns with 30+ creators.

Recruited, briefed and paid on sales, not posts.

Measurement

One number per goal, reconciled to real orders, with tests that show what spend actually creates.

See which channels create demand and which just take credit for it.

Creative

Ads, product imagery and AI production, made for each platform and built to pass review.

New hooks every week, never one hero ad.

Regulated categories

Health, RUO, weight loss, supplements and open finance.

Compliance built into the account and the creative from day one.

Agency and team oversight

We hold agencies, creators and vendors to scope, cost and results.

Clear plans, clean invoices, one owner for the numbers.

Fractional leadership

Ballast as your head of growth or media, one to two days a week.

Senior judgment without a full-time hire.

Audience research

Who buys, where demand already exists, and what moves them, including fans and creators in sport.

Research first, so the money goes on evidence.

Pricing

From $3.5K to $100K, depending on scope.

An audit or a two-week sprint sits at the low end. Fractional leadership and ongoing media run higher. You keep everything we build.

Book a call
Book a call

Stay stagnant, or grow.

There’s no excuse not to scale with the tools Ballast has. Not sure where you stand? Book 30 minutes and we’ll show you.

 
MoTuWeThFrSaSu
Time · Pacific
Pick a day.
 
Email instead

Works with any email. Jack confirms with a calendar invite.