Research, development and media distribution
Research. Reach. Scale.
We find what sells, put the money behind it, and keep the customers it brings.
Ads we've run.
Paid media, creative and distribution for SKO Compounds, NEAR, SailGP, Dtravel, Netflix, Disney, Peacock, Universal, STARZPLAY, Starbucks, Toyota, LG and BMW.


Studio and brand spots are the brands’ own creative; we worked on the media, distribution or social around them. Tap to play.
From startups to the S&P 500.








Media, aligned to the business.
Every channel gets a job, a budget and the number it’s judged on. Then we run it.
Annual, quarterly and in-flight plans tied to sales and brand goals: what each channel is for, what it gets, and when.
Budgets moved by evidence, not by habit.
Buying, launching and optimizing across Meta, TikTok, Google, YouTube, programmatic and CTV.
Paced weekly, tested weekly, reported against revenue.
Set up and run TikTok LIVE selling that brings in $10K a day.
The shop, the hosts, the offers and the schedule.
Coordinate and run full-scale UGC campaigns with 30+ creators.
Recruited, briefed and paid on sales, not posts.
One number per goal, reconciled to real orders, with tests that show what spend actually creates.
See which channels create demand and which just take credit for it.
Ads, product imagery and AI production, made for each platform and built to pass review.
New hooks every week, never one hero ad.
Health, RUO, weight loss, supplements and open finance.
Compliance built into the account and the creative from day one.
We hold agencies, creators and vendors to scope, cost and results.
Clear plans, clean invoices, one owner for the numbers.
Ballast as your head of growth or media, one to two days a week.
Senior judgment without a full-time hire.
Who buys, where demand already exists, and what moves them, including fans and creators in sport.
Research first, so the money goes on evidence.
From $3.5K to $100K, depending on scope.
An audit or a two-week sprint sits at the low end. Fractional leadership and ongoing media run higher. You keep everything we build.
Book a callStay stagnant, or grow.
There’s no excuse not to scale with the tools Ballast has. Not sure where you stand? Book 30 minutes and we’ll show you.
Works with any email. Jack confirms with a calendar invite.